RSS works

RSS works: hard metrics to prove
Copyright 2005 ROK Hrastnik

Marketers demand constantly if RSS marketing works and if this can be shown.It is time to take a look at some real RSS metrics from real marketers. This will show you the results you expect to see RSS can. I for the first time this data at the syndicate Conference in New York City, the first Conference only RSS. To make a point, We?ll take a look at RSS data from 4 different points of view, to demonstrate each a facet of RSS marketing and a different way of capturing RSS metrics. Combined the answer gives this information, whether RSS marketing is for you, as a supplement to e-mail marketing, or not. 1. CLICK-THROUGH rates by RSS-FEED to site: THE RSS-AGGREGATOR-SIDE RSS statistics should most relevant, and their vendors if from actual RSS aggregators, because these people how their users actually use the RSS terms cannot be accurate. Customers reader [http://www.customreader.com], which only recently a desktop RSS aggregator started before, which marketers can distribute brand for yourself and then the readers, provided us with their latest data. These data are based on 3,500 users their brandable RSS aggregator and on the last [two weeks] ago 48 hours their readers use. The most interesting part of the data is the 23% average CTR (click-through rate) from website within the last 48 hours, which proves feed that RSS is working on getting readers from the Outbout message on the website. RSS users are actually on RSS content click!Now, what is the ?feed Side? CTR? Simply, it means that 23% of end-users, the various feeds subscribe clicked at least once on one of the content items in the feeds that are subscribed to.2. CLICK-THROUGH rates of CONTENT element to site: THE RSS solution supplier page taking into account the various RSS metrics systems and the fact that no marketing tool can be any measured 100% exactly from the outside to tracking service side see Stats RSS solutions provider is important as well. For this purpose, some provided basic statistics advanced RSS by SimpleFeed [http://www.simplefeed.com], one of the marketing solutions providers. The statistics are based on an approximately 10,000-end user example, 30-day average and 4 months of data. You will see a 6.8% average CTR of content element [each content item in an RSS feed on site] and a 150% [1.5 clicks] average CTR of feed website within 30 days. 3. Subscriptions and click-through rate: the marketers/PUBLISHER page

And finally, we take a look at the statistics from the publishers or marketers point of view.

Lockergnome.com is one of the most popular tech sites on the Internet. Although they serve a more tech savvy audience, Lockergnome is an excellent example of the results that you can ultimately hope to achieve with RSS.First they see a a ratio of 5: 1 for the number of RSS subscribers before E-mail subscribers, and even more interesting, 500% better clickthrough ratio with RSS as with E-mail.4. SEARCH ENGINE point of view the BTI group is a small VoIP providers and by their high ranking blogsite [http://blog.btigroup.com/], the proof that RSS for search engines works positioning. [Its RSS marketing activities here are just some of its services as a result of ? a] 120 page one search results on important industry search terms

# 1 VoIP vs. traditional phone system
VoIP solution provider
VoIP small business # 2
# 2 VoIP architecture
# 5 VoIP telephone equipment
# 6 VoIP benefits
# 7 Small business VoIP costs

[[b] a 75% increase in traffic on the corporate Web site-c] BTI?s link popularity rose to 164 in June 2003 to 1312 in December 2004 by 1405 in February 2005 overview about these metrics clearly show that RSS is working for marketers and publishers. This data alone, also bearing in mind that RSS is delivered clearly 100% of your content and actually a wealth of new marketing opportunities, as such as podcasting, enough to make you now should do something about RSS you.

About the author:
ROK Hrastnik is the author of ?Unleash the marketing & publishing power of RSS?, as the best and most comprehensive guide on marketing with RSS RSS industry leaders, experts, developers and top marketers celebrated. You will find everything, what you know about RSS and how to use it, to your content delivered, win again provide your customers, more sales and boost search engine rankings http://rss.marketingstudies.net/index.html must

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