RSS for marketers

What is RSS - for marketers
Copyright 2005 ROK Hrastnik

RSS is a technology that has the potential of the similar the Internet marketing challenges that we face today, and always a preferred tool to 100% of your content delivered to your subscribers to receive, as well as a tool for the top position to achieve search engine rankings.

The simple RSS explanation from marketing point of view is that RSS is easy-to-use publishing tool for marketers and publishers. It allows you to your content delivered to end-users, without fear of spam filters stop your messages and other ?content Consumers? (other Web sites, search engines and so on) to get.

RSS gets your content delivered, period. And it helps your search engine rankings to increase and new traffic to your sites drives.

But some marketers are still afraid that not enough Internet users of RSS feeds are used. Think again ?

To achieve, while no more than marginal penetration is growing their use with amazing speed.

Actually, according to a report by the Pew Internet & American life project, 5% (6 million) online Americans news and consume details of RSS aggregators. So, the market is already out there!

> BUT WHAT ARE RSS FEEDS?
RSS content is delivered via RSS feeds-structured simple files in a certain way.

These files contain some basic information about the RSS feed (e.g. RSS feed title, logo, description, URL, etc.) and the actual content you are to be delivered to your readers.

These content items are presented in a linear list, individual stories or articles (usually just descriptions of articles that actually published on the website of Publisher?s).

But RSS is not only about text. You can easily use to deliver audio content, video content and even PowerPoint presentations and PDF files.

> WHAT NEED THEY TO THE SUBSCRIBING TO RSS FEEDS?
The point of RSS feeds is the people to subscribe to them, so that they can receive new information from them.

IT?s how subscribe to E-mail newsletters, only, not involved in There?s ? and therefore no spam email or spam filter.

But subscribe to your RSS feeds, require your visitors a special tool, called an RSS aggregator.

RSS aggregators are special tools to an RSS feed, and show it to the end user. They come in many different forms and flavors, but the most popular are desktop applications and Web readers.

When the desktop RSS aggregators (example: http://www.awasu.com), must end users download it to your computer and install it. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then those Web site use to view RSS content directly from their Web browser.

Register after installing an RSS aggregator or a Web-based RSS aggregator Web service, the user needs your RSS-feed in the aggregator of your content see the link to proactively.

Each time, RSS-feed refresh your by adding new content items to the RSS file, the user on his RSS aggregator is confronted, to make the content immediately available to him, without it, with all spam filters and other barricades on the road it notifies.

And for the best part, the most RSS aggregators are free to use, so There?s really no excuse not today started to get. And by the way ? so are some RSS publishing solutions!

Yes, RSS is the free way to get your content each time delivered.

About the author:
ROK Hrastnik is the author of ?Unleash the marketing & publishing power of RSS? for marketers by leading RSS experts as the best and most comprehensive guide to RSS celebrated. Discover the real power of RSS marketing: http://rss.marketingstudies.net/index.html

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