RSS meets the needs of direct marketers

RSS meets the needs of direct marketers
Copyright 2005 ROK Hrastnik

In contrast to the general opinion RSS meets the requirements of even the most demanding direct marketer, actually most of which is e-Mail Marketing, with the exception of the strong push factor. The most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS of by most marketers. [a] scheduled and autoresponder messages
There are already some services and software packages on the market that allow for scheduled and autoresponder messages through RSS feeds. If your visitors on your special RSS-feed is subscribed to, he can be a predefined set of messages within a specific time that get used by you. Use these messages to welcome your new readers to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and him the possibility of a further product at a lower price buy a few days later, and so on. [b] RSS metrics
RSS can in fact pursued: something from the number of your subscribers, their reading habits, their reading frequency, track your click-through rates and activities for click-through from your feed. This includes track, your RSS feeds are better perform, are more interesting for your readers and drive more sales... and for individual content items identical. [c] message on
Because RSS feeds dynamically generated on individual users will can you can easily watch, the interests of your individual subscribers and then marketing messages make each message for their needs and interests aim directly to them, to increase your sales success. [d] message personalization
When you generate your RSS feeds for each individual user, you can personalize these feeds also. Basic personalization includes elements such as first name of the reader, while advanced personalization can contain and so on personalized content and product recommendations.[s] data capture-
Email marketers are already experts with opt-in forms to so much information from the perspective of how become get possible; the prospective customer name, his interests, the current products, which he used, his current position in the buying cycle and so on. RSS can used be access, in the same way, your visitors to the RSS-feed, only after they have filled in a simple or complex opt-in form. This can be e-zine subscriptions, as well as forms that you need to fill either on your website your visitors to register or download your free report or white paper work.Good news for direct marketers is that these functions already to very acceptable prices, even for the smallest enterprises to provide accessible in many RSS publishing/marketing solutions.

About the author:
ROK Hrastnik is the author of ?Unleash the marketing & publishing power of RSS? for marketers by leading RSS experts as the best and most comprehensive guide to RSS celebrated. The complete guide to RSS for marketing: http://rss.marketingstudies.net/index.html

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