RSS feeds are a great communication medium, and if properly managed, Web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are United together width theme. Use RSS feeds as an online marketing and search engine optimization tool. As well as an HTML Web page optimise exposure increases, so will an RSS feed that is properly optimized and supported. Use these simple tips for improving your Web feed exposure. Channeltitel
The channel title in your RSS feed is one of the most important aspect. The channel title should extend its cue and provide information on the general theme of the RSS feed. To maximize compatibility with RSS readers, it is not the best, to include HTML code in the channel title. The channel title is a website visitors view the RSS feed, so it is important first of all, impress and the interest of casual to win browser. Also of RSS feed directories and search engines use many of the statements made in the RSS feed channel title and description, to index the feed. So that the feed be properly categorized, it is important that the information in these fields for the content on the feed be relevant. If anything, the blog, brand, or company names contain not the beginning of the RSS channel should be at the end of feed title. Channel description
The channel description field provides the possibility to extend the broad topic of the RSS feed. The channel description should contain related keywords and phrases, but it written to, to the interest of the reader, not search spider capture. HTML can be used to decorate and emphasize specific text in the description field. In sum, the channel description should provide a compelling overview of the RSS feed content. RSS feed article descriptions
The article descriptions should be 50-75 characters with spaces. To increase the readability and compatibility with news readers, should be coded the RSS-feed article descriptions with HTML. Think of an RSS feed item title in the same way that you would a Web page title. Your opportunity is the RSS feed item title, arouse the interest of your reader. An RSS feed item title is really nothing more than a headline. The most effective article descriptions are calls to action, that the readers attention to attract. Include relevant keywords or keyword phrases in the title of elements, and this will help to do all people deep feed looking for specific content. Optimize RSS
Optimize for the Web-feed. While the feed for search engines should be optimized, the optimization at the expense of the reader should be using the same techniques a webmaster on a Web site uses. The content in an RSS feed is often what leads to click reader or not by clicking. Readers become RSS-feeds to assess the quality of the content. This means that grammar and punctuation role. Credibility and the number of subscribers, the authors reduced consistent grammatical errors. Anchor text
With RSS feeds, publishers have the unique opportunity of the anchor text to determine, used the connection to the internal website pages. RSS feeds are often syndicated and even more often compelling feed items will often re be posted by other publishers. In this sense, when including links to a site in the description field use anchor text element is a relevant keyword or phrase. Anchor text is one factor that search engines for use in determining a website ranking for specific keywords and phrases. Number of feed items
Routinely prune the old items in an RSS feeds and archive the content in the feed to ensure that RSS feeds in RSS reader quickly loaded. If a third-party service to host your feeds, keep in mind, the FeedBurner is cut off or do not display RSS feeds finds it to be too large. Heading tags
If you display an RSS feed as an HTML Web page, it is useful to use H1 or H2 tags to display the RSS feed article descriptions. If the RSS feed is optimized, the Web site using the header tags will benefit from the keyword focus. RSS Feed URLs
As with HTML Web pages, should the URLs that contain keywords as possible in a RSS-feed contained. Use hyphens not underlined, to separate the keywords in the RSS feed URL. Add a picture
You can your RSS-feed to improve its appearance a RSS reader add an image. The image should be no large 144 x 400, and recommended, it will be the image 88 x 31. Most RSS readers displays the image feed on the feed content, which is a great way to strengthen the brand and brand recognition. In addition, you can add images to the RSS feed description field. In all cases, it is important that the full URL of the image be referenced, because if the feed is syndicated it is his attempt to retrieve it locally a broken image if report is. Some of the RSS feed directories use the feed website favorite icons you flag the RSS feed. The RSS feeds with a favorite icon stand out from others in the directories, so will you include a favicon in the domain root directory. RSS feeds are a great marketing tool, but as Web pages, they must be optimized, you can take the full marketing advantage. Take time of to implement some basic optimization tips will increase your RSS feeds exposure continuously. About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for annotation page http://www.notepage.net maintained a wireless text messaging software company.
没有评论:
发表评论