If you implement whether RSS feeds or not to fight with the decision, should the following advantages and disadvantages of using for webmasters, the RSS feeds as part of their content and communication plan...
Benefits (pros of using RSS)
The benefits for a webmaster chooses RSS feeds on their website to implement, are numerous:
1. Saves time
RSS feeds save time. RSS subscribers can quickly scan RSS feeds, visit without any Web site. Subscribers can click on all the items, they are interested in to obtain additional information.
2. In good time
RSS feeds are up to date. RSS feeds automatically update itself at any time new information posted is, so that the information your subscribers receive via their RSS reader or news aggregator is time.
3. Spamfrei
RSS is free of spam. Subscribers have not to care, wading through huge amounts of spam in an attempt to get that really interest them on the information.
4. Opt-in
The RSS subscribers what they want to see, and what information would like to receive it decides. Knowing they have full control, and that they subscribe to no personal details, will they be more likely to opt-in.
5. Unsubscribing is easy
It is also easy to terminate a RSS-feed. Remove in a RSS feed information contained does not like, they can just the RSS feed from their RSS reader or news aggregator to unsubscribe.
6. Alternate communication channel
RSS offers an alternative communication channel for your business. And more channels that you deploy, you have more options related to your customers and potential customers.
7. Expands audience through syndication
The type of RSS is that it is designed specifically for Syndication (i.e. publication by others). And widespread syndication can extend the reach of an enterprise and strengthening the corporate brand.
8. Can increase backlinks
If an RSS feed is syndicated, it can increase the number of connections back to the original site. And more inbound links rank will help often a site better in organic search rankings.
9. Increases productivity
RSS increases productivity, which allow people to quickly scan, new posts and headlines, and only clicking through and spending time on the items of interest.
10. Competition
Whether you decide to implement RSS feeds or not, your competitors likely will. So one way to competitive to remain is for the implementation of RSS feeds and other Web 2.0 technology and not allow that your competition to get before you.
1. Not widely adopted yet
Outside technical circles has RSS is still not widely adopted. While it is becoming more popular, it is still is far from a mainstream technology.
2. Content can be copied easily
Content in an RSS feed can just copied and replicated, regardless of whether you or not should be. Some aggregators respect the copyright of the content in one RSS feed.
3. Tracking subscribers is difficult
It is very difficult to track the number of subscribers who read a RSS-feed or items in a RSS feed. This is in part to the fact that at the core, RSS to achieve the widest syndication will be possible.
4. Source origination difficult
It is sometimes difficult to determine the origin of an RSS feed item. If an item is syndicated, the source is not always specified. The metrics available are not always the traffic received.
Weigh the pros and cons of implementing an RSS feed as a communication channel and determine whether the benefits outweigh the risks in your own situation.
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for RecordForAll manages http://www.recordforall.com audio recording and editing software.
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