2011年6月27日星期一

Measuring and tracking RSS

Measurement and RSS while a fairly simple concept track, is really anything as. In contrast to sites RSS have the additional constraint potential syndication, what precise tracking - a challenge to everyone, but extremely technology-savvy. It is not unrealistic for marketers to want, to know how many subscribers that they have, to win the most interest or how many click throughs on the basis of a RSS feed is generated which items in their RSS feeds.There are a number of 3rd party providers, the focus on the persecution of the consumption of RSS feeds. Some solutions are rudimentary, but probably enough for a small business, the water with RSS tests. Other RSS tracking solutions are complex and they can come close to, is the exact, with syndication there is no solution that tracks with 100% accuracy.

Techniques used to track RSS usage
Small businesses can view weblogs, details of how many times, if a particular file (RSS feed) is required. Protocols and information is rudimentary but a RSS feeds success will give a Basic. Many 3rd-party tracking options have additional tracking information available.

Hosting service
The most common method, the number of feed track access or persons accessing a feed is a third party feed demonstrates how to host. Essentially, companies like FeedBurner RSS feeds track based on access. The disadvantage of using a third-party such as FeedBurner, is that the URL is a URL FeedBurner and all PageRank or popularity of the URL associated with the feed benefit host instead of feed creator. In addition does not differentiate between unique views or syndicate feeds.

FeedBurner offers a free no frills service to host RSS feeds and they were active in the work around of user concerns. Recently the user implement concerns regarding the migration of FeedBurner relieved, a service. It is interested in a 3-step process for users migrating from FeedBurner free service, implement a permanent redirect and URL forwarding.

For information see: http://www.burningdoorc.om/feedburner/archives/001251.html

Some publishers who were concerned about lock-in – or have control over the domain and feed URLs often wanted to resist a hosting service. New FeedBurner Pro is not free partner, but allowed on their own domain, complete control show retained, users over their feeds without sacrificing the Statistical surveillance. The disadvantage of using a service such as FeedBurner, which is some filter applications to management representative servers block RSS feeds to FeedBurner or other free hosts used. -Umleitungen
Companies like SyndicateIQ have more complex tracking solutions that generate unique URLs for each Subscriber. The tracking advantages for such a tailored solution is obvious. Individual usage habits can be monitored and all users to abuse their access and inappropriate syndication content can a RSS feeds have turned off their feed. The disadvantage of course, is that RSS's success in large part by the anonymity is. Users will not have their personal habits tracked. In view of venture capital interest in these 3rd party hosting services. It is important to note that its value in the data that they collect. As with any 3rd party service, it goes without saying that publishers should carefully read the privacy policy, of whom the rights to the gathered information will be and how this information can be used. It goes without saying that the value in many of the currently available free services lies in their aggregate data. With the name clearly transparent images
Uniquely named transparent 1 x 1 graphics can be added the description field of an RSS feed. Users can use standard Web logs, see the number of times that the image is viewed, and determine the number of executions of the feed was accessed.
Tracking and RSS metrics companyPheedo - created to encourage organizations and companies, Pheedo tools that help individuals, analyze and optimize their blogs and content.
http://www.Pheedo.com SyndicateIQ - SyndicateIQ the position in the content distribution chain offers its customers a number of analytics.
http://www.syndicateiq.com/FeedBurner - FeedBurner offers comprehensive services for you awareness, track traffic and implement programs in your DVI revenue-generating.
http://www.feedburner.com

Each individual you RSS requests, a decision about the extent and the importance of Analytics they need. See, that they deal with each system will not be perfect.


About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for FeedForDev http://www.feedfordev.com manages an RSS component for developers.

View the original article here

没有评论:

发表评论