REALTORS employ RSS feeds to homes for sale

Every day brokers RSS as a tool to market homes for sale contact more and more. The growing RSS phenomenon in the realty market makes sense. In contrast to e-Mail RSS feeds, you have a 100% delivery rate. In addition, the costs are create and manage RSS-feed insignificant compared to the print advertising spend every week to Realtors. Imagine the spent each week to promote the various properties in the newsletter and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

How it works:

1. Create certain feeds.
Create RSS feeds of real estate for sale in a specific city or zip code. Another consideration is, create an RSS feed based on the start or create a feed of scheduled open houses in a given region. RSS feeds can be created manually using a text editor.

A step by step guide is available at http://www.make-rss-feeds.com or software can be used specifically for RSS feed creation.The RSS-feed controls published the real estate agent, what information in the syndicated RSS feed is included the real estate agent, it finally decision, teaser copy or full articles. In General, most use Realtors copy such as in the print-show to attract home buyers attention.

Once you have created a RSS feed, must transfer the feed to your server. Can do this using a standard FTP client (if it is integrated in the feed generation software). Feeds are generally in the domain root directory like this: http://www.mydomain.com/nameoffeed.xml or subdirectory like this http://www.mydomain.com/rss/nameoffeed.xml.

2. Promotion of the feed.
If you need a RSS-feed you promote the feed on your company website Realty, submit the feed of numerous RSS feed directories and the availability of RSS feeds customers recommend.

To the signal to website visitors that an RSS feed with content that is available in connection with the site include a colorful graphic on the site. Brokers can RSS feed buttons select the text on the button and customize the color scheme of the button. As soon as the color and text is entered, a custom graphic is created immediately. Webmasters can easily style the RSS button next to a website theme.

Creating of custom RSS buttons http://www.feedforall.com/public/rss-graphic-tool.htm many visitors who have installed RSS readers/aggregators automatically detects a RSS-feed on the website, if you add a small portion of the text of the header field of your Web page. Use the following format to support the auto-detection of the location of the RSS feed reader RSS.

[link rel = "alternate" type = "application/RSS + XML" title = "Rss" "href="http://www.yourdomain.com/rss.xml"]Replace the brackets [] with less than and greater than then symbols <> and replace http://www.yourdomain.com/rss.xml with the URL of the RSS feed.

To increase the exposure of Realty RSS feed, the RSS feeds should submit Realtors to search engines and directories. This can be done manually. How you would submit the URL of a Web site or Web page, a search engine, or you can use software to automate the process. There is a great list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you want to automate the submission process, you should review RSS submit: http://www.dummysoftware.com/rsssubmit.html.

3. Update the feed.
The RSS-DVI-Feed(s) daily or weekly by adding a new feed item, update as new features are made available. Repost feed items for all properties that have experienced a change in the price.

4. RSS feed tips.
The advantage of using of marketing to maximize RSS, you need business phone number or a link to the website in the description of the feed, given the Realty, allowing all interested parties call the appropriate Office to obtain additional information, or planning a viewing option. Contain images of the House in the RSS feed description so that the property of the viewer visually attract. Select different houses every week or emphasize different property features each time when a property is listed.

It is also proposed that REALTORS communicate success stories by interested parties know when houses are under-contract but still on the market or communicate, if properties are sold and no longer available. Realty market benefit as it fit for the real estate industry is a natural RSS as a technology.

About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for annotation page http://www.notepage.net maintained a wireless text messaging software company.

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