Content re-use

Reuse content is not a terribly new concept. Webmaster, that the trend on overvoltages have benefited from traffic now for a while. Reuse content is all about presenting the same content in a variety of different ways or use different media to display the same content. Webmasters can edit content, to allow the same content in any number of different formats.
Why should the publishers want to do this? There are a number of advantages for the transfer of content, not least of which is that it allows customers to select the format, that you want to access your information. Furthermore, transfer requires often much additional time, cost, or additional effort of content. The content is itself already exists - the format is just different. In addition, there are a number of software tools available, which easily can assist users new assignment in the content.
The following are different ways to existing content, packaging or content in a different format to present...
RSS filtering & merge Publishers can apply filters to existing RSS feeds and then merge the feeds in a single filter, contains the feed theme-oriented content. This webmaster content from existing RSS feeds can present differently. There are a number of automated tools for RSS filtering and merging pipes, RSSfilter and RSSmesh, like for example Yahoo.
Text, audio Publishers can convert existing text articles into audio files as book publishers convert printed and bound books in audio books. Podcasts are the current rage, and many people use their driving commutes to listen. Capture the interest and attention of the visitors through the provision of audio versions of text documents. This can visitors a choice of either read the content, or hear it. About converting text to audio - http://www.podcasting-tools.com/instant-podcasts.htm
PDF filesproduct manuals and other documents to provide, as both content and downloadable PDF files Web. Give visitors a choice by providing a variety of file formats for tutorials, documentation and articles, and make sure that one of the following formats is a PDF file. Many computer users are connected computer viruses suspected MS Word doc files because of the risks in connection with Word documents and similar files. PDF files have become a stable format for public documents. Publication of text-based content in the PDF format is very easy to do, and there are a variety of tools, such as for example pdf995, which documents or images quickly and easily in PDF format to convert.
Localizing If you look at the international market, locate your site, and there is content in other languages. Offer foreign language versions of your website content and documentation. The world is now open getting smaller and smaller, and the international markets, have expanded to small businesses. Breakdown the barriers to benefit in new markets.
Reuse content is not too complicated. Simply gives your customers more options and you can benefit existing content might require additional media further use.
About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for RecordForAll manages http://www.recordforall.com audio recording and editing software.

View the original article here

Promoting RSS feeds

Publish your RSS feed.
There is little argument from webmasters and publishers that brings the RSS on the market. How to tell you the leap so as soon as and create a feed through the feed, your visitors have? 1. Submit your RSS feed RSS directories.
This is not only the number of sites to increase the links to your site and increase your link popularity, it will increase the RSS feeds profile. A number of RSS search engines and RSS directories you submit freely enable RSS feeds. RSS feeds are usually categorized and grouped by subject. Web surfers, who are looking for RSS feeds on a particular topic searches often of RSS directories to find a feed that meets their specific criteria. There are also topic of specific RSS feed and podcasting directories. Select a Web feed category submit carefully and only relevant feeds to topic specific directories. A large list of directories is located at the http://www.rss-specifications.com/rss-submission.htm

Example for topic specific - http://www.realty-feeds.net or http://www.religious-podcasts.net

2. Explain RSS
While you have finally figured out RSS from some of your visitors may not have. The concept for the brilliant, can be a bit confusing for the beginner. The concept of RSS feeds may be new to some of the visitors of your site. Therefore, it is RSS-feed is generally recommended to visitors through the steps of the localization go, Subscribe to and read one. In General, it is recommended you add a page on your site, which contains a general statement of RSS and information such as visitors RSS feed to subscribe to one. Explanation page, that can be used on your Web site: http://www.rss-specifications.com/rss-subscriptions.htm. RSS specifications has authorized the replication of this Web site. It can be published, simply set your RSS feeds or otherwise customize the RSS material to tell your site visitors. 3. Graphics on website
Since the conception of RSS, bright graphic flags have used to identify the location of an RSS feed. Visitors often for a colorful flag on websites search instinctively. The looks of the flags have changed, but a variety of options is available. When you add the image, need to link to the location of the RSS feed. Some webmasters use chicklets, give to the presence of feeds, Web surfers click you added on the chicklet that related to their RSS feed reader or news aggregator, and the feed to your list of feeds. Others are of the opinion that the volume of the chicklets is simply add you confusion, and decide on a single relevant RSS image.4. Press
As with any important addition is entirely appropriate for your business, send you know to be a press release the media you have RSS feeds for specific content available. This is often a little attention to accumulate. In addition, important news editors can decide, Subscribe to your RSS feed, to your latest news to keep up. In view of the possibility of a press release, to signal the availability of a RSS-feed simple common sense company makes these subscriptions.5. Newsletter
Include a mention in your email newsletter, the content is now available via an RSS feed. Many newsletter subscribers appreciate an alternative subscription method and be a Web-feed as also subscribe. 6. Auto-discovery
Some of the visitors to your site may be Web-savvy. Be sure that an auto-discovery tag in the HTML header of each Web page to add. Many RSS readers will automatically detect that an RSS feed is for certain content and notify you the website visitor and she questions whether they want to subscribe to.7. Fire a news reader
Distribute pre-loaded RSS-reader, the brand to your company name. The big advantage for brandable newsreader is that you all can add your RSS feeds to. All downloads have instant access to your RSS feeds in the brands news reader.

Brandable readers - http://www.deskshare.com or http://www.customreader.com

8. Blog
If you know a blogger blog, make sure, share with them that you RSS feed for specific content have added one. Blogs are a great vehicle to spread the word. Immediately understood marketers understand the power of the mouth, but some marketers the movement of the blog in the mouth. This growing phenomenon credibility online blog Vermerke.Um added the benefits of an RSS feed to use, it is important that the feed be properly published. Simple steps to promote a RSS feed, go a long way in ensuring an adoption of RSS feeds.
About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for annotation page http://www.notepage.net maintained a wireless text messaging software company.

View the original article here

Unusual RSS tools

Unusual RSS tools
By Sharon Housleyhow the masses have adopted RSS as more mainstream communication medium, Web 2.0 companies, and the Publisher have adopted unique and unusual tools for manipulating the RSS content. Here are just a few of the various RSS tools that are currently available... RSS to PDF Feedbooks, a free RSS aggregator, takes in RSS feeds and converts it into compiled PDFs. The PDF files contain also a table of contents. Feedbooks is free to use, and will register provide access to more options. A similar alternative is RSS2PDF, which is also a free online service, with which you have a RSS or OPML newsfeed into PDF.

FeedBooks - http://www.feedbooks.com/news
RSS2PDF - http://rss2pdf.com/

RSS image RSS2Gif is a service that converts RSS feeds to images. The conversion service is a free Web-based service. RSS2Gif - RSS-To-e-mail http://www.navi-gez.de/rss2gif/-- RSSFwd is a free Web-based service that enables the visitor to subscribe to RSS content via their e-Mail address. The service polls signed the RSS feeds, converts it into HTML-formatted e-Mail messages and passes them directly to the subscriber email inbox. RSSFwd - http://www.rssfwd.com/Email RSSMailBucket is a public email-to-RSS gateway. You simply forward your email to your-user-name@mailbucket.org and subscribe you the news feed to mailbucket.org/your-user-name.xml down. The generated RSS feeds are public and not permanent, so you think that fact. MailBucket - http://www.mailbucket.org/index.html of the database to RSS- SQL2RSS.PHP script you can easily create RSS feeds from a SQL database. The script currently supports the conversion of MySQL databases to RSS feeds. If you use the SQL2RSS script, the Publisher has complete control over the content in the resulting RSS feed. Administrators and publishers control the database query, which allows them the flexibility to determine what data is inserted in the RSS feeds from the database. The SQL2RSS script can easily convert user information that are stored in a database, in an RSS feed for syndication and distribution. SQL2RSS - http://www.sql2rss.com Rss To Database the RSS2SQL.You can create PHP script on simple way SQL databases from RSS feeds. The script currently supports the conversion of RSS feeds in MySQLDatenbanken. If you use the RSS2SQL script, the Publisher has complete control over the content in the resulting database. Administrators and the Publisher control which RSS feed fields are in the database, by flexibility, you used them to determine which data in the database are inserted. RSS2SQL - http://www.rss2sql.com Twitter Interbike is a service that automatically "is twitter a post that you publish in your blog". Interbike - http://www.twitterfeed.com/ Rss To Sms , RSS, SMS is a free service, the messages to a mobile phone for each new item that RSS-feed booked sends to one. Keep in mind, the normal text messaging charges apply from your telecom provider, so this is not ideal, if a large number involved. Yahoo - http://alerts.yahoo.com/edit_feedalert.php?.Done=http://Alerts.Yahoo.com/myalerts.php convert text to speech SpokenText automatically converts RSS feeds to speech. While this service for the visually impaired is useful, it can be used by anyone. SpokenText - are http://www.spokentext.com Web 2.0 syndication tools finally catching up with the technology. There are a number of unusual ways that companies use RSS feeds. About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for RecordForAll manages http://www.recordforall.com audio recording and editing software.

View the original article here

ABC's of RSS feeds

Implementing RSS (really simple syndication) can be supported by an understanding of the terms relating to RSS. Learn the ABCs of RSS.... A - AutoDiscovery Automatic discovery is in the header of an HTML Web page is inserted then for the readers indicates that an RSS feed for the content is available. B - blogs Blogs are Web logs that are updated regularly, usually every day. Blogs contain in general information with respect to a particular topic. In some cases blogs are used as daily diaries about personal lives, political views, or even as social comments. The truth of the matter is that blogs can be shaped in what the author wants them to be. While initially as diaries or viewed online journals, blogs have developed Web content fresh in the latest. C - cache Cache is a temporary storage area for frequently accessed or recently accessed data. After some data in a cache speeds up the operation of the computer. Use a cache with RSS feeds help minimize bandwidth and display an RSS feed content faster. D - display RSS many webmasters publishing an RSS feed on their website. You use either PHP, ASP, or JavaScript for such purposes. If properly done, the feed will update content dynamically changes as the content of the feed.E - elements There are various feed elements within an RSS feed. The elements of an RSS feed are defined by tags. F - filterMany RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they show only content that they see through the want to filter out duplicate postings. G - GUID GUID stands for globally unique IDentifier. The RSS specification recommends strongly each RSS feed item have a unique GUID. When you create RSS feeds, a GUID is important, because GUIDs of feed readers and aggregators, to determine whether a feed item is new or simply an existing article, updated often used. Each item in the RSS feed should have a unique GUID. H - HTML HTML, which is an acronym for HyperText Markup Language, is often used to design websites.I - iTunes namespace The iTunes namespace allows the user, to have the necessary information a podcast listed in the Apple iTunes music store (ITMS) Add. J JavaScript JavaScript can be used to display the contents of an RSS feed. K - keywords Keywords should integrated into the RSS feed to help search engines determine what is the RSS feed on. L - links Links are used, to RSS readers to manage the original Web page with information, which directly relates to the feed. M - mashup A mashup is a combination of multiple RSS feeds, which together create a new, single feed have been merged.N - namespace extensions The RSS specification, you can create and use your own custom elements (tags) in all declare RSS-feed of your own namespace. This is 100% in line with the RSS specification and the feed validates. However, you should have a specific and well-planned reason to do so. No RSS reader or other RSS-image processing applications, be able to use your user-defined information for any purpose. Add elements would be used (tags) only in an internal situation, where the application of writing and the reading experience of the new tags have application. O - OPML OPML or outline processor markup language, is a standard that can be used to Exchange subscription file format between programs lists. OPML is used as the default to import or export of groups of RSS feed subscriptions. OPML was first designed by Radio UserLand as a file format for outlines. This format is a way for the exchange of information between Outliners and provide Internet services. OPML has since adopted for other uses, which is most commonly used to Exchange lists of RSS feeds between RSS aggregators. OPML is an open format, so that other services, to extend the format. While OPML not initially designed as a vehicle, share to RSS feeds, it has become the de-facto standard. Such as RSS, OPML is based on RSS, and because of the similarities, Kenner RSS OPML have adopted, as a way to share RSS feed collections from P - podcasting podcasting is online audio content delivered via RSS feed. Many people equate podcasting to "radio on demand". However, podcasting is the listener in reality far more options than radio, content and programming. In addition, podcast listeners can determine their own time and the place for the hearing which means that they receive, they want to decide what programming and if they want to hear it. Listeners can audio archive listen later, maintained at will. While blogs have made many bloggers journalists, Podcasting can to turn podcasters personalities into radio.Q - query Webmaster can RSS feeds that create based on search queries for their sites. R - RSS RSS is a standard format for the syndication of content on the Internet. The content can be anything! She syndicated information that is RSS-feed often on other sites, in one expanded its reach. Website visitors of love RSS because they choose the feeds you want to subscribe to. If at any time they are unhappy RSS feed with the content in the, you can simply unsubscribe and no longer notification of feed updates. RSS is really a win-win for the Subscriber and Publisher. To become one, better understanding of the functioning of RSS download an RSS reader, or use a Web aggregator and subscribe a RSS feed (usually by a small orange icon displayed off).S - syndicationSyndication is the supply of material for reuse and integration with other materials. T - template Many webmasters use templates layout the contents of their RSS feed and make it match there website. U - URL URLs can be embedded in the description of the RSS feed items, so that if the feed is syndicated, the content creators get backlinks. V - validateFeed validation is important. If a feed was not properly formatted, it is not always reading. W - website Current RSS feeds to notify visitors when a site changes be set up. X - XML RSS is a subset of XML, or eXtensible Markup Language. Y - Yahoo AnswersYahoo interactive system questions and answers can be tracked by using of RSS feeds. You can use keyword or category feeds for everything in Yahoo answers. Z - zero feeds Not with RSS feeds for your website is a competitive disadvantage you. Your site help RSS feeds bring traffic and the stickiness. About the author:
Sharon Housley manages marketing for FeedForAll-http://www.feedforall.com-Software to create, edit, publish RSS feeds and podcasts. In addition, Sharon marketing for RecordForAll manages http://www.recordforall.com audio recording and editing software.

View the original article here

RSS for marketers

What is RSS - for marketers
Copyright 2005 ROK Hrastnik

RSS is a technology that has the potential of the similar the Internet marketing challenges that we face today, and always a preferred tool to 100% of your content delivered to your subscribers to receive, as well as a tool for the top position to achieve search engine rankings.

The simple RSS explanation from marketing point of view is that RSS is easy-to-use publishing tool for marketers and publishers. It allows you to your content delivered to end-users, without fear of spam filters stop your messages and other ?content Consumers? (other Web sites, search engines and so on) to get.

RSS gets your content delivered, period. And it helps your search engine rankings to increase and new traffic to your sites drives.

But some marketers are still afraid that not enough Internet users of RSS feeds are used. Think again ?

To achieve, while no more than marginal penetration is growing their use with amazing speed.

Actually, according to a report by the Pew Internet & American life project, 5% (6 million) online Americans news and consume details of RSS aggregators. So, the market is already out there!

> BUT WHAT ARE RSS FEEDS?
RSS content is delivered via RSS feeds-structured simple files in a certain way.

These files contain some basic information about the RSS feed (e.g. RSS feed title, logo, description, URL, etc.) and the actual content you are to be delivered to your readers.

These content items are presented in a linear list, individual stories or articles (usually just descriptions of articles that actually published on the website of Publisher?s).

But RSS is not only about text. You can easily use to deliver audio content, video content and even PowerPoint presentations and PDF files.

> WHAT NEED THEY TO THE SUBSCRIBING TO RSS FEEDS?
The point of RSS feeds is the people to subscribe to them, so that they can receive new information from them.

IT?s how subscribe to E-mail newsletters, only, not involved in There?s ? and therefore no spam email or spam filter.

But subscribe to your RSS feeds, require your visitors a special tool, called an RSS aggregator.

RSS aggregators are special tools to an RSS feed, and show it to the end user. They come in many different forms and flavors, but the most popular are desktop applications and Web readers.

When the desktop RSS aggregators (example: http://www.awasu.com), must end users download it to your computer and install it. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then those Web site use to view RSS content directly from their Web browser.

Register after installing an RSS aggregator or a Web-based RSS aggregator Web service, the user needs your RSS-feed in the aggregator of your content see the link to proactively.

Each time, RSS-feed refresh your by adding new content items to the RSS file, the user on his RSS aggregator is confronted, to make the content immediately available to him, without it, with all spam filters and other barricades on the road it notifies.

And for the best part, the most RSS aggregators are free to use, so There?s really no excuse not today started to get. And by the way ? so are some RSS publishing solutions!

Yes, RSS is the free way to get your content each time delivered.

About the author:
ROK Hrastnik is the author of ?Unleash the marketing & publishing power of RSS? for marketers by leading RSS experts as the best and most comprehensive guide to RSS celebrated. Discover the real power of RSS marketing: http://rss.marketingstudies.net/index.html

View the original article here

Magične tabletke?

Eden internetnih znancev iz tujine mi I ravno postavil zanimivo vpra?anje, nekako v tem smislu:

"Moram pridobiti na tiso?e prodajnih kontaktov preko InternetA, za katere lahko stranki zara?unam okoli €1.". VEM o tem, kako to lahko naredim za vse €2 na kontakt, ampak me zanima, ?e ima? mogo?e kak?no magi?no tabletko za rezultate instant za cene pol? ?

Kaj lahko odgovorim na tak?no vpra?anje?

Dejansko I lahko samo eden odgovor:

"Magi?nih tablekt neither." SAMO trdo delo. ?

View the original article here

Velike spletne trgovske lekcije male spletne prodajalne z ličili

Translate Request has too much data
Parameter name: request
Translate Request has too much data
Parameter name: request

Vsak toliko ?asa naletimo na malo podjetje, ki bi s svojimi minimalnimi resursi po teoriji le te?ko doseglo resne internetne prese?ke ... a jim to vsemu navkljub le uspeva. Morda niso najve?ji, so pa zagotovo na odli?ni poti.

In predvsem, vsem lahko slu?ijo kot vzor, kaj je mogo?e narediti z voljo, uporabo najbolj?i internetnih prodajnih praks, prodajno logiko in prodajno kreativnostjo.

Tak?en primer je spletna trgovina Licila.si, od katere se lahko mnogo nau?imo tudi ve?ji spletni trgovci, predvsem glede sloga komuniciranja in izredne implementacije nekaterih najbolj?ih praks.

Nanje me je v svojem intervjuju z Majo ?vener opozoril Anej Mehad?i?.

Zakaj so vredni va?e pozornosti?

Ljudje kupujemo od ljudi, ki jim zaupamo in so nam v?e?.

Spletnim trgovinam to ponavadi nekoliko manjka. Na to dodajmo ?e, da je nasploh pomanjkanje zaupanja ena najve?jih ovir spletne prodaje: ali bodo stranke izdelek sploh prejele, bo ustrezal pri?akovanjem, kako bodo lahko razre?ile te?ave, jim bo kdo na voljo itd.

Mno?ica vpra?anj v glavah kupcev, ki uni?ujejo spletno prodajo, ?e nanje ni odgovorov.

Maja je na Licila.si to presegla verjetno na najbolj?i na?in doslej v Sloveniji. Sprehodite se skozi njeno spletno trgovino in bodite pozorni ne le na male podrobnosti, temve? na celoten slog komuniciranja.

V spletni trgovini Licila.si ne kupujemo od neke brezosebne spletne strani, temve? od Maje in preostale ekipe za podjetjem.

Poglejmo npr. njihov slog komuniciranja preko Facebook-a:

To?no pravi slog komuniciranja za njihovo ciljno ob?instvo.

Z enakim slogom vam tudi jasno povedo, zakaj kupovati pri njih, in sicer na prvi strani trgovine (mimogrede - to bi morala zase definirati in nato jasno izpostaviti povsod vsaka spletna trgovina, in tudi na Licila.si bi teh deset razlogov bilo smiselno se bolj izpostaviti):

Odli?no! Dejansko 10 razlogov, ki:

Odgovarjajo na najpomembnej?a vpra?anja strank glede nakupaJasno pozicionirajo spletno trgovinoJasno izpostavljajo konkuren?ne prednosti spletne trgovinePoudarjajo svoj slog in skozi njega navezujejo osebni stik s ciljnimi kupkami

Podobno komuniciranje njihove zgodbe se odvija ?e povsod drugje v spletni trgovini, npr. v avtomatskem emailu, ki ga prejmete po naro?ilu na e-?asopis:

Jasna in vidna objava telefonske ?tevilke v glavi spletne trgovine je klju?na najbolj?a praksa, ki je nikakor ne smemo prezreti. Ker vzbuja zaupanje in stranki pove, da se na drugi strani skriva pravo podjetje in pravi ljudje, ki bodo lahko v pomo? v primeru te?av.

Najdemo jo tudi na Licila.si:

Bi lahko ?e kaj popravili?

Ob telefonski ?tevilki v glavi strani bi lahko npr. dodali ?e fotografijo in dodatne informacije o podjetnici in tako ?e dodatno pove?ali zaupanje in s tem tudi prodajo.

Potencialna nadgradnja za ve?jo kredibilnost (seveda s pravo fotografijo in podatki, in dobrim designom):

Ne pozabimo, ljudje kupujejo od ljudi. Bolj kot vam bodo zaupali, ve?ja bo verjetnost nakupa.

Vsebina prodaja, ?e posebej izdelke, kjer stranke potrebujejo nekaj pomo?i pri izboru.

Potrebujete make-up za v ?olo in na faks? Licila.si vam ponudijo video vodi?e, nato pa pod njimi ?e takoj prika?ejo izdelke, predstavljene v vodi?u. Izjemno!

Vas zanimajo najnovej?a li?ila? Predstavitve in ocene najdete na njihovem blogu:

... in podobno tudi na njihovi Facebook strani.

Zakaj so vsebine tako pomembne? Ker moramo strankam odgovoriti na vpra?anja?

Kateri izdelek je pravi zame?Kaj sploh potrebujem?Kaj mi bo najbolj?e pomagalo? S ?im bom dosegla ?eleni u?inek?Kaj je najnovej?e?Bolj?e kot lahko odgovorite na ta vpra?anja, bolj?i bo rezultat.

Celo za nekajkrat bolj?i, kot ka?e tudi primer, o katerem bom govoril ?ez nekaj dni ...

Email marketing je za spletne trgovce orodje pospe?evanja prodaje #1. In pika.

Potrebujete:

Dovolj veliko in stalno rasto?o listo prejemnikovUstrezno strategijo komuniciranja s prejemnikiRedno izvajanje aktivnosti email marketinga

Kako to po?nejo Licila.si?

K oddaji email naslova vas sku?ajo prepri?ati v glavi prav vsake pod-strani, in ne zgolj z obljubo novi?k, temve? tudi z nagradnimi igrami, popusti in podobno.

In nato ?e v nogi vseh pod-strani:

Po kliku na oglas vas pripeljejo na pod-stran za zajem email naslova, kjer poudarijo ?e dodatne prednosti.

Zavedajo se namre?, da je tudi obiskoval?ev email naslov potrebno "kupiti" s konkretnimi prednostmi in vrednostjo zanj.

Kaj bi ?e lahko izbolj?ali? Npr., ko je obiskovalec enkrat ?e naro?en, bi bilo smiselno oglas a e-?asopis odstraniti in ga zamenjati z najbolj?o ponudbo.

Nekoliko ?ibkej?e je nato le nadaljevanje, saj za potrditev vpisa zahtevajo ?e dodaten klik na povezavo v potrditvenem emailu.

Na?eloma predlagam, da ta del enostavno izpustite, saj zakonsko ni obvezen, z njim pa izgubljate nekje med 25% - 50% potencialne baze (odvisno od tipa posla).

A takoj po kliku na potrditev ?e nadaljujejo z upo?tevanjem najbolj?ih praks, in sicer vas ?e takoj sku?ajo pripeljati do naslednjega koraka, "obo?evanja" na Facebook-u.

Zakaj je to impresivno? Ker izkoristijo prav vsako prilo?nost, da od stranke pridobijo ?e nekaj ve? oz. da ji ponudijo ?e nekaj ve?.

Zakaj email in Facebook? Ker ima vsak izmeh teh kanalov komuniciranja svoje zna?ilnosti in zmo?nosti, in je enostavno najbolj?e, da uporabljate oba.

Tisto, kar me je najbolj impresioniralo, pa se zgodi potem.

Najprej v svoj nabiralnik prejmete kupon za popust. Izjemno! Sploh ?e ?elite kar ?imhitreje novi email naslov spremeniti v stranko. In seveda, kupon ima omejen rok trajanja, kar je ?e ena najbolj?a praksa.

... in nato ?e bolj?e naslednji dan in ?e nekaj dni za tem. Licila.si ta va? prvi korak, naro?ilo na e-?asopis, izkoristijo za:

Celotno predstavitev svoje zgodbeVzpostavitev odnosaPozicioniranje in komuniciranje konkuren?nih prednostiPospe?evanje uporabe kupona

Poglejte si spodnji email:

Temu nato po dnevih sledijo ?e slede?i emaili:

2. dan po naro?ilu: Opis osebnje izku?nje s kozmetiko Barry M (ki jo ekskluzivno prodaja)4. dan: Skozi osebno zgodbo poda vse razloge, zakaj se je odlo?ila za Barry M in jo s tem ?e takoj prodaja5. dan: Vzpostavlja osebni stik in bralce motivira k ciljnemu obna?anju, z zahtevo "re?i NE mu?enju ubogih ?ivali!"7. dan: Zakaj ?e niste sli?ali za Barry M kozmetiko?8. dan: Podrobno razlo?i, zakaj so Licila.si druga?na, v kaj verjamejo, kaj vse nudijo, in zakaj so najbolj?a izbira za vas10. dan: Zadnji opomnik za izkoristek kupona

Naro?ite se in preverite sami. Pristop, od katerega se lahko prav vsi nau?imo ogromno. Jaz sem ?e poslal celotno serijo teh sporo?il svoji email marketing ekipi.

?e obiskovalca ne morete pripeljati do iskanega izdelka, mu tudi prodali ne boste.

Licila.si uporabljajo za Slovenijo ?e precej neuporabljeno logiko navigacije, ki vas logi?no vodi do pravega izdelka.

Za?nete z izborom predela, za katerega i??ete kozmetiko:

Mimogrede - nekoliko je pomanjkljivo le to, da je izdel?na navigacija preve? skrita levo spodaj. Bi jo vsekakor bilo smiselno pozicionirati vi?je, saj je tako mnogi obiskovalci, predvsem tisti z manj?imi enkrani, niti opazili ne bodo.

No, klik na kategorijo vas ne pripelje do nesmiselnega miksa razli?nih izdelkov, kot vidimo mnogokrat, temve? do nadaljnih pod-kategorij:

... in ?ele nato do konkretnih izdelkov v pod-kategoriji:

Ste ?e sli?ali, da so za pot do izdelka v u?inkoviti spletni trgovini "dovoljeni" le trije kliki? Nesmisel. Obiskovalca morate po korakih peljati do ustreznega izbora, pa ?etudi za to potrebuje ve? kot 3 klike, kot odli?no ka?e tudi primer Licila.si.

Potem vam ostane ali le ?e takoj?en nakup izdelka iz kategorije ali pa ogled podrobnosti o izdelku:

?eprav bi tu morda pri?akoval ?e nekoliko ve? informacij, pa je najbolj hvale vredno, da vam za vsako li?ilo poka?ejo tudi aplikacijo v ?ivo. Odli?no! To bi morala prakticirati prav vsaka spletna trgovina.

Da, ?e ve? jih je. Npr. izpostavljanje klju?nih informacij in poti do njih na vseh pod-straneh:

Informacija o hitri dostaviMo?nost klepeta v ?ivoInformacija o brezpla?ni dostavi za naro?ila nad €50Povezava na pogosta vpra?anjaIzjave strank (klju?no za gradnjo kredibilnosti)

Za konec pa ?e tisto, kjer so se lepo u?ili od najbolj?i primerov in uporabili enega naju?inkovitej?ih in najenostavnej?ih konceptov za prodajni proces, ki se odvije potem, ko izdelek dodate v nakupovalno ko?arico.

Izpostavljena telefonska ?tevilka na vrhu (za vse tiste, ki potrebujejo pomo? ali bi raje naro?ili preko telefona, in kot ?e dodaten varnostni element)Konkretna ?tevilka, koliko prodaj so ?e opravili (klju?no za kredibilnost)Izpostava varnostnih elementov, informacije o dostavi itd. v levi kolumni (sploh klju?no v ko?arici)Odstranjena glavna navigacija na vrhu (ko stranka za?ne kupovati moramo povsem minimizirati mo?nosti distrakcije)Izpostavitev mo?nosti za prihranek pri dostavi ob ve?jem naro?ilu

Nato le ?e nadaljujete na naslednjo stran, kjer samo ?e vnesete svoje podatke in ste z naro?ilom zaklju?ili:

Brez nepotrebnega obremenjevanja strank z registracijami in podobnim. Super.

Po vnos podatkov tudi ne zahtevajo potrditve naro?ila, temve? naro?ilo takoj sprejmejo. Prika?ejo vam le ?e potrditev, in pa zopet vabilo, da jih spremljajte na Facebook-u:

Predvsem je pomembno ?e enkrat izpostaviti, da po vnosu podatkov stranki ne prika?ejo ?e enkrat naro?ila v kon?no potrditev. Kaj to obi?ajno povzro?i?

?e nekoliko ve? naro?ilNekoliko ve?je zavrnitve na po?ti

Na koncu je le stvar va?e matematike, kaj se vam izpla?a bolj ...

Za ?e ve? informacij o tem, kaj po?nejo in kako, si preberite intervju na Anejevem blogu.

Izvedeli boste, kako uporabljajo Facebook in so z njim zgradili svoj posel, kako izvajajo internetno analitiko, kako testirajo email marketing in ?e ve?.

Skratka, impresivno. In odli?na lekcija za vse nas.

View the original article here