7 Steps to promoting your RSS feeds on your site

7 Steps to promoting your RSS feeds on your site
Copyright 2005 ROK Hrastnik

RSS is 100% of your content delivered, but It?s not good, if no one subscribes to your feeds. So your first agenda to plan and create your feeds to your visitors they are promoting. The only problem is that most Internet users know still Don?t what is RSS, so that you your work cut out for. But with the following you have Shouldn?t system problems. Actually you should reach the implementation of this system out there better results than most publishers. 1. How RSS FEEDS are typically HERAUFGESTUFT RSS feeds are generally with the orange XML or RSS buttons promoted, and often also with buttons that enable visitors directly to the feed using your RSS reader subscribe to. Usually the visitor sees when clicking on the RSS button, only many confusing XML code. You must in fact copy & paste the link to their RSS reader. But as most know what RSS is still Don?t this approach will only waste potential subscribers. To achieve success, the You?ll have a different approach. [A] create a RSS presentation page where you explain:
-What is RSS - how the visitors benefit from with RSS - where you can a free RSS aggregator (recommend even!) - how they can install it (step-by-step instructions included) - how they can subscribe to your RSS feeds-, why they should own RSS feed Subscribe to then, on this same, include links to all your RSS feeds. In addition to the standard orange RSS button also include direct links for subscriptions of MyYahoo! (here it http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS reader that covers these buttons. [B] now you promote this RSS presentation page as much as you can with all your available channels. 2. Location and CONTENT It?s all about location, such as with the subscription box for your e-zine. When they see it, Don?t to subscribe Won?t. And if you Don?t it enough to check it out, They?ll only motivate ignore. [A] promote your RSS feeds directly in your e-zine subscription box, and always ?above the Fold?. Promote your RSS presentation page (tell your visitors That?s, where can they subscribe to your feeds) on the most famous places of your site. You promote each of them subject of [B] If You?re preferred publication more than a RSS feed, but rather focused on a few, in addition to their topics. For example, when You?re publish RSS-feed on E-mail marketing, promote the one RSS feed at the top of the topic home page, and in any E-mail marketing articles that you publish. These links should actually directly link to the feed subscriptions. [Use of this service for all the important readers with only a simple button cover: http://www.methodize.org/quicksub/ C] promote your RSS in all your E-mail messages and e-zine issues feeds. [D] with regard to the content Don?t only ?Subscribe say get messages from my Site?, but rather prepare compelling copy to your visitors specifically to show why they need to subscribe to your content in the first place and why they subscribe should be especially on your RSS feeds. 3. Enable automatic detection

Some Internet browsers such as Firefox, make it easy for their users to subscribe to RSS feeds. The user of the browser if he wants to, Subscribe to the feeds, the browser on the site, will take on which the user currently is in demand.

Yes, this is still more powerful than your E-mail subscription form, because the browser into a kind of ?pushes? of the user with your RSS-feed subscriptions. But this to do with the browser, you need to help it to find your RSS feed. Only include the following piece of HTML code into theSection to set your Web pages and You?ll: there are too many more techniques and options available from ?direct Subscribe? links actually with opt-in forms, but these 7 steps should get you started in no time and you get help one achieve better visitors to RSS subscriber conversion rate as the large majority of the Web pages are today.

About the author:
ROK Hrastnik is the author of ?Unleash the marketing & publishing power of RSS?, as the best and most comprehensive guide on marketing with RSS RSS industry leaders, experts, developers and top marketers celebrated. You will find everything, what you know about RSS and how to use it, to your content delivered, win again provide your customers, more sales and boost search engine rankings http://rss.marketingstudies.net/index.html must

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